Traffic is bad on the road. But it is a blessing on a blog – as long as your bandwidth can handle it. The higher the traffic, the more popular and significant your blog becomes. However, with millions of blogs competing for the same traffic, it’s becoming an uphill task for one to get enough people to visit their site. Luckily, there are some strategies that can help you improve traffic to your blog.
Let’s take a look at them:
Writing and publishing quality articles
On the web, most people tend to go for quality rather than for quantity. It is therefore important that you publish quality articles. It’s not just enough to optimise articles for the search engines because if the articles are not good enough, nobody will stay on your website long enough. Poor quality content is one reason why many blogs have high traffic but with equally high bounce rates.
Create SEO friendly content
One mistake people often do when blogging is to spam articles with keywords all over. This might have worked a decade ago but today, it will do more harm than good. Use keywords naturally in the articles and do not overuse them. It’s a good idea to use your keywords in the first and last paragraphs.
Define your target audience
Defining your target audience is very important because you can easily write articles to fit the standards and preferences of your audience.
Create sharable posts
For every post that you publish, include widgets that make it easier for your readers to share the post with their friends and colleagues. Nowadays, most of the information is shared through social media networks. To take advantage of this, ensure that the posts on your site can be shared via major social networks like Facebook, Twitter, Reddit, Pinterest (yes, Pinterest) and LinkedIn.
Create a social media page
The easiest way of connecting with your readers and fans is by opening a page on social media platforms like Facebook or Twitter. This works to the benefit of the blogger since they can interact with their followers much easily, get nonbiased feedback and also form a relationship with their followers. Medium.com is perfect for this.
Enable subscriptions via e-mail newsletters
It may be a bit hard for someone to visit your page daily. However, by enabling your readers to subscribe to new posts, they will easily get all the updates and if they are in need of more information, they can refer to your site. In addition, they can share your posts with their peers hence making your site go viral.
Interact with other bloggers
No man is an island. Similarly, no website or blog can healthily thrive on its own; it will always need the support of others. Follow other blogs and check the online trends in your niche. That will help you connect with more like-minded people and it will eventually boost your views.
Blogs and websites could also increase their number of visitors by exchanging links with each other. In addition, they can get their links listed on various web directories that help promote and increase the number of people visiting a particular site.
Add comments to your blog
Make your blog come alive with comment systems. This makes your readers feel engaged. It also gives you a chance to get valuable feedback which will help you improve your blog in the long run.
Lastly, you have to promote your site before others can start to promote it for you. In your email address, add a signature with a link to your site or blog.