If you are looking for a Semrush alternative, you have come to the right place.
SEO is essential for website growth, and with the help of these great SEO tools, you could be on your way to improving your online presence in no time.
What is Semrush?
Semrush is a digital marketing powerhouse designed to boost online visibility for businesses. It offers robust tools for SEO, including keyword research to identify profitable terms and competitor analysis for strategic insights.
Beyond SEO, Semrush streamlines PPC ad management, social media monitoring, and content planning within a unified platform. Its key features are keyword analysis, competitor benchmarking, search ranking tracking, website health audits, link profile evaluation, PPC campaign optimisation, content audits, and on-page SEO checks.
Semrush Pricing
Semrush comes with a hefty price tag, plans range from $129.95 to $499.95 per month.
Semrush does have a limited free plan that includes one project, keyword tracking (10 keywords), competitor research, keyword research (10 queries per day), and SEO audit for up to 100 pages.
Semrush Alternatives
Let’s take a look at Semrush’s alternatives and competitors.
For businesses seeking a budget-friendly alternative to Semrush, SE Ranking emerges as a compelling option. This all-in-one SEO platform boasts a strong feature set for website owners to analyse and optimise their SEO performance.
While Semrush remains a heavyweight in the field, SE Ranking offers similar power at a more attractive price point, starting from just £36 per month. While it lacks a free plan, the generous 14-day free trial allows you to explore its functionalities before committing.
Ahrefs stands as a powerful contender in the SEO toolkit arena, rivalling Semrush with a feature set that largely mirrors its competitor, boasting a few additional perks. Favoured by marketing experts and leading corporations, Ahrefs grants you a deep look into your competitors’ winning strategies, revealing the secrets behind their high search rankings.
Ahrefs monthly plans start at £99. While there’s no free tier they do offer a limited trial, allowing you to test the platform before committing.
Another giant in the SEO field is Moz. Moz Pro is an all-rounder SEO tool that combines the best of keyword research, competitive analysis, ranking analysis, audits, optimisation and content marketing.
Moz Pro pricing starts from $99 per month. There is no free plan, but the company does offer a 30-day free trial.
SpyFu targets businesses seeking to understand their competitors’ online strategies, particularly in SEO and PPC advertising.
The tool allows users to dissect various aspects of a competitor’s online presence. This includes analysing their keyword strategy to uncover targeted keywords, identifying their top-ranking pages for organic traffic, and gaining insights into their overall SEO approach. SpyFu further extends its functionality to PPC research, enabling users to analyse competitor ad spend and targeted keywords. Additionally, backlink analysis allows users to explore websites linking back to competitors.
SpyFu offers tiered subscription plans starting at $39 (around £29) per month. While they don’t provide a free trial, they do offer a 30-day money-back guarantee, allowing users to test the platform’s features before committing financially.
SEO PowerSuite is a desktop-based all-in-one SEO software.
With the software, you can perform SEO research and analysis, monitor keyword rankings, and perform full site audits and link audits.
SEO PowerSuite pricing starts from £249 ($339) per year. SEO PowerSuite has a free version that excludes features such as saving data, analysis and projects.
Similar to Semrush, Serpstat offers a range of features to tackle various SEO challenges.
You can closely watch your competitors’ online tactics with competitor analysis. Identify high-performing keywords to target with keyword analysis. Track your website’s ranking progress for chosen keywords with keyword tracking. Additionally, pinpoint technical issues affecting your search ranking with SEO audits.
While there’s no free tier or trial available, Serpstat offers one-off product demos to explore the platform’s functionalities before subscribing. Subscription plans start at $59 per month.
Mangools stands out for its user-friendly approach to SEO. This suite boasts a clean interface, powerful features, and an attractive design, making it easy to navigate and use.
Mangools equips users with the tools to conduct keyword research, analyse SERP results (Search Engine Results Page) to understand competitor positioning, track website rankings over time, identify backlinks pointing to your website, and perform valuable SEO analysis and audits to improve your website’s search engine visibility.
Subscription plans start at $29 per month, with a free 10-day trial available to test the platform before committing.
Majestic is one of the oldest all-in-one SEO platforms.
Majestic includes domain explorer, keyword research and tracking and backlink analysis.
Majestic pricing starts from £39.99 per month. There is no free plan, and there is no free trial.
Ubersuggest is a budget-friendly alternative to Semrush. Packed with user-friendly features, it can tackle various SEO tasks.
Analyze your competitors’ strategies with its dedicated competitor analysis tool. Identify high-performing keywords to target using the built-in keyword research feature. Track your website’s ranking progress for chosen keywords with rank tracking. Additionally, assess the health of your website and its backlink profile with dedicated tools within the platform.
Ubersuggest targets budget-conscious users with a free basic plan available. This plan allows you to get started with some core SEO functionalities. Upgraded functionalities are offered through paid plans starting at £29 per month (around $39). They also provide a 7-day free trial.
Rank Watch is a marketing platform that helps website owners find key areas where a website is losing traffic and areas where it can gain traffic. Features include rank tracking, competitor analysis, site audit, backlink analysis and keyword research.
Rank Watch pricing starts from $29. There is no free plan, but the company offers a 14-day free trial.
Created by SEOs for SEOs of all levels, DinoRANK boasts a user-friendly interface and budget-conscious pricing, starting at €27.27 per month (no free trial available). This all-in-one SEO suite allows you to tackle various SEO tasks, from keyword research and competitor analysis to on-page optimisation and link building.
DinoRANK goes beyond the basics, offering features like TF*IDF analysis to identify keyword prominence, detection of cannibalisation and thin content, and organic traffic and website visibility monitoring.
The cheapest Semrush alternative?
The cheapest alternative to Semrush is SE Ranking, followed by Spy Fu and Ubersuggest.
Free alternative to Semrush?
A free alternative to Semrush without query limits is SEO PowerSuite. Although free, please bear in mind that you can not save projects or data unless you upgrade.
* Prices last updated May 05 2024. Prices may not include taxes.