But is it really better than WordPress for blogging?
A topic that is most talked about amongst WordPress users is speed. Unlike WordPress, Ghost is a decoupled web application that has been built on modern technology which makes it much faster than WordPress, up to 1,900% faster according to the Ghost team.
I manage several blogs that I have moved over to Ghost from WordPress and worrying about performance and speed has become a thing of the past. No cap.
Ghost does not use plugins, which in most cases are the primary cause of speed issues on WordPress websites. Instead, Ghost offers third-party integrations which allow your publication to connect to some well-established apps and tools like Slack, Mailchimp, Typeform and Discourse that can help streamline your publishing workflow, collect analytics, synchronise data and automate common tasks.
With Ghost, you also get a beautiful writing experience, it has a minimalistic, distraction-free editor that prevents any interruptions to the flow of writing. Similar to that of Medium.com.
For me, the best that Ghost offers is the all in one membership and newsletter feature. This is what attracted me, there is no need for third-party plugins to sell memberships, no need to use Mailchimp or any other newsletter platform to send out newsletters to your members. You can sell access to premium content, have the option to offer different tiers and the best bit of all is that the profit you make is 100% yours.
Where does Ghost fail?
The biggest letdown (for me) is that Ghost does not have its own commenting system and the Ghost team have no intention of making this a native feature, which really sucks.
There are ways to integrate third-party commenting platforms (Graphcomments, Disqus etc) but this will mean your members will have to create accounts with third parties which can cause privacy headaches and to add to the pain there is no way to integrate them with Ghost’s own membership system.
Another feature that is missing from Ghost is custom emails. There are no retention or automation emails and there is no way to customise the registration and welcome emails. I am sure this is bound to change but for now, you are stuck with generic welcome emails.
Installation can be a real pain and can be very difficult if you have no technical knowledge. Unless you are a developer or have a developer to hand, self-hosting Ghost is not something I would recommend. Ghost also lacks adoption which is why you will find it very difficult to find a web host that offers Ghost hosting.
The only other alternative is for you to subscribe to the Ghost Pro service which offers everything you need to run your publication, including hosting, support, updates, transactional emails for your newsletters and access to free Ghost themes.
While touching on the subject of Ghost themes, the choice of themes is very limited, so if you are looking for something unique design-wise you will most likely have to hire a designer/developer if nothing that is available appeals to you.
Is Ghost better than WordPress for blogging?
Absolutely. Ghost was built and designed specifically for blogging and nothing else. The overall experience (so far) tops that of WordPress. It’s beautiful, it’s clean, it’s fast, it’s the future.
Give Ghost a try and judge for yourself. They have a 14-day free trial.