Since arriving on the social media scene in 2017, TikTok has become one of the biggest platforms around. And with over 2 billion global downloads via Google Play and the App Store, according to Sensor Tower estimates, TikTok is growing more popular every day.
CNBC reports about 100 million monthly active users flocking to this app in the U.S. alone. So, if you haven’t joined them, you may be missing out. Here’s why you should check out TikTok.
1. There’s Something for Everyone
TikTok is not just about goofy dances and crazy challenges. You can find plenty of videos with diverse content: cooking demos, history lessons, political analysis, movie and television reviews and more. Just type a topic in the search bar and prepare to watch more entertaining videos than you can handle.
2. Find Your Tribe
Fan of a particular movie franchise? Interested in adorable kittens? Love listening to a certain singer? Guess what? You’re not the only one. When you join TikTok, you can engage with users who share your interests. Whatever you’re into, you can find others who like what you like.
Part of the fun of being on TikTok is interacting with users via the comments section. Here you can share information and learn about current news and upcoming events. You can also have some very passionate and spirited debates. Just make sure to be polite and respectful.
3. Short and Sweet
You can watch as little or as much content as you want. Tons of videos have been uploaded to TikTok and none of them are more than three minutes–and most are only a minute or less. You can watch several videos during your lunch break or while you wait in the checkout line.
4. Promote that Side Hustle
Seems everybody’s starting a side hustle these days. And if you have a small business, you can join TikTok to promote your brand and gain new clients. Some restaurants and bakeries have even uploaded videos showing off their mouthwatering dishes and delectable desserts. As a result, many owners have found new customers lined up outside their doors the next day.
5. Getting TikTok Famous
If you’re one of the lucky few, you can find fame and fortune on TikTok. Addison Rae and Charli d’Amelio are just two TikTok stars who have millions of followers eagerly awaiting their latest videos. According to TikTok, Rae has 82 million followers and d’Amelio has over 120 million. This loyal following has led to high profile opportunities for the pair.
Rae recently snagged a guest spot on The Tonight Show Starring Jimmy Fallon and d’Amelio just competed with her family on a prime-time episode of Celebrity Family Feud. Now you probably won’t reach these heights but it’s not impossible to gain thousands of followers with just a viral video.
Users can find countless hours of entertainment on TikTok. But as with any social media platform, you must be careful. A few content creators have questionable intentions. Therefore, be sure to verify any facts and figures you see or hear in a video. But if you follow TikTok’s community guidelines, you should be just fine.